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McResistance is Futile

"When McDonald's announced plans last May to open a franchise in Berlin's alternative neighborhood of Kreuzberg, some people thought the world was ending. But the streets were quiet for the restaurant's grand opening," despite all the talk about McResistance, writes Spiegel International.

Related post in the Atlantic Review: Up-Scaling Junk Food in Europe

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Anonymous on :

Crap food is crap food. McDs even after bastardization is usually better than the standard fair at your Schnellimbiss. Not FEBO though

Pamela on :

What on earth is an 'alternative neighborhood'?

Joerg - Atlantic Review on :

"Alternative" means in this context "progressive" or even "dissident-like." That's what Kreuzberg is *supposed* to be like. At least that's what some of its proud/arrogant citizen think of it. Many wanna -be-intellectuals and artists who exaggerate Kreuzberg's legacy and status. Now because of the McDonald's it is all over. Kreuzberg is totally normal. It's all the fault of the Americans. ;-)

Don S on :

"It's all the fault of the Americans. ;-)" A simple yet consistent and strangely satisfying worldview. I've come to see it's attractiveness myself over the past couple of years. It sssssoooo much like Anti-Communism it's scary. No doubt nostalgia for my lost childhood. Barry Goldwater, the John Birch Society and all that.... ;)

Pamela on :

Oh, ok, I get it. We have those here also. Berkeley, of course. But closer to (my) home, Takoma Park Maryland. We refer to it as Berkeley on the Potomac. The nuclear-free zone, etc. A few years ago, in Marin County, California, some whack jobs tried to ban people from wearing perfume in public as it could cause chemically-intolerant reactions in some susceptible citizens. Too bad I didn't live there at the time. I would have proposed that people just stop bathing. But that's just me.

influx on :

This happens in almost any city in the world. I remember when people made a big fuss about some Starbucks shop in the Ukrainian Village in Chicago. They actually started smashing windows, regardless of the fact that virtually every other fast food chain had had stores in that neighborhood for years. Even in Beijing, people protested a Starbucks store close to the Forbidden City. I believe they closed it down a couple of weeks ago.

Pamela on :

Starbucks, McDonald's. I just don't get it. When I last worked in the corporate world, there was a Starbucks across the street where we used to take our mid-morning breaks. After a month or two, I noticed (slow on the uptake, I know), that my budget was shot, and my, um, backside, had expanded. Not to mention that in the time between when I placed my order and actually received it I could have given birth.............. So I stopped going there. There was a place around the corner, Tivoli's, that picked up on the Starbucks business model and went them one - or two - better. Comparable-quality coffee, cheaper, and faster service. Guess who got my money?*** Here is what I don't get. If there is a niche that McDonald's and Starbucks are filling but still act as an irritant by virtue of being American, I would think that would be an amazing opportunity for a domestic concern to jump into. Can someone explain to me why 1) this is not happening or 2) it does happen and for some reason I'm not hearing about it. ***no, it did nothing for my backside, thank you very much. I'll take two out of three.

Joerg - Atlantic Review on :

There are plenty of fast food places in Kreuzberg. There is even a Burger King. Has been there for years. I don't quite get the controversy about McDonalds. Re: Starbucks: I am sorry to say but you fail to realize that Starbucks provides therapy for the indecisive. I got all my education from the movies. So I learned this from Meg Ryan in "You've Got Mail": "The whole purpose of places like Starbucks is for people with no decision-making ability whatsoever to make six decisions just to buy one cup of coffee. Short, tall, light, dark, caf, decaf, low-fat, non-fat, etc. So people who don't know what the hell they're doing or who on earth they are, can, for only $2.95, get not just a cup of coffee but an absolutely defining sense of self: Tall! Decaf! Cappuccino!" Old movie. Prices went up. Maybe it is time to get therapy from another coffee shop.

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