Dr. Stefanie Babst, NATO Deputy Assistant Secretary General for Public Diplomacy Strategy, argues that public diplomacy needs to respond to the challenges of the Web 2.0 world:
NATO should be more courageous in using digital tools to directly interact with the public. Why not host a permanent blog on the NATO website? Why not widen the debate about NATO's new Strategic Concept beyond the 'usual suspects' and try to obtain new thinking through, for instance, online discussions with citizens on specific aspects of NATO's future role? Let us hope that when Allies discuss NATO's future strategic course at the forthcoming Summit in Strasbourg and Kehl, they will also take a moment to sign up to a 21st century public diplomacy approach.
Do you think NATO would benefit from engaging the blogosphere? Do you think bloggers have constructive advice for NATO's specific challenges?
Do you think NATO would manage to identify and then listen to the smart bloggers and their readers and implement the best suggestions? Here I mean citizen bloggers, not the wonks who blog.